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Health insurance

Health cover, sorted by what actually pays the claim.

If you're not on an employer plan, the ACA marketplace at healthcare.gov is almost always the right starting point — that's where premium subsidies live. We compare individual and family plans from six partner carriers across the marketplace and direct-to-consumer markets, with the network type and out-of-pocket maximum on every row.

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$477
Average benchmark silver-plan premium for a 40-year-old in 2025 (KFF) — before subsidies, varies by state
$9,200
Maximum out-of-pocket for an individual on an ACA plan in 2025 — the most-important number on the plan card
85%
Of marketplace enrollees qualify for premium subsidies under current ACA rules — check at healthcare.gov first
$0
Cost to compare on Cankicker Finance — referral fees come from carriers, never from you
Side-by-side

Six health-insurance carriers, same fields every row.

Plan availability, network type and customer-satisfaction scores. Premiums vary widely by state, age, plan tier and subsidy eligibility — start at healthcare.gov to confirm subsidy eligibility before comparing direct-purchase prices.

Carrier Score Network type Coverage area Best for Marketplace?
UnitedHealthcare Best network size 4.4 PPO / HMO / EPO All 50 states Wide-network shoppers Yes (most states) View →
Blue Cross Blue Shield Best regional fit 4.5 PPO / HMO All 50 states Hospital-network access Yes View →
Kaiser Permanente
Best HMO / integrated care
4.7 HMO (closed) 8 states + DC Coordinated care, EHR Yes (where available) View →
Oscar
Best digital-first
4.4 EPO / HMO 18 states App-first shoppers Yes View →
Cigna Best for prescriptions 4.3 PPO / HMO ~14 states (marketplace) Pharmacy benefits Yes (limited states) View →
Aetna Best preventive focus 4.3 PPO / HMO / EPO ~12 states (marketplace) CVS HealthHUB integration Yes (limited states) View →

Premiums vary widely by state, age, household income, plan tier (Bronze / Silver / Gold / Platinum) and subsidy eligibility — we don't show single-number premiums on this page because the variance is too large to be useful. If you don't have an employer plan, start at healthcare.gov to confirm subsidy eligibility before comparing direct-purchase prices. Cankicker Finance is a comparison platform — we are not an insurance carrier. Some carriers compensate us when you click through — see our Advertising Disclosure.

How it works

How a health plan actually works.

Three numbers that determine what a plan costs you in a real year.

01

Premium, deductible, out-of-pocket max

Three numbers, in increasing importance. Premium is what you pay every month whether or not you use care. Deductible is what you pay before the carrier starts cost-sharing. Out-of-pocket maximum is the absolute ceiling you'll pay in a calendar year for in-network care — once you hit it, the carrier pays 100 percent. The OOP max is the most important number on the plan card because it caps your worst-case year. Maximum allowed for 2025: $9,200 individual, $18,400 family.

02

Network type changes everything

HMO: you pick a primary-care doctor, need referrals to see specialists, and out-of-network care isn't covered except for emergencies. Cheapest premiums, narrowest flexibility. PPO: see anyone in the network without a referral, with reduced out-of-network coverage at higher cost. Higher premiums, much more flexibility. EPO: PPO-style network with no out-of-network coverage at all. Pick by how much your existing doctors matter — if you've built a relationship with specialists, PPO buys you the freedom to keep them.

03

Metal tiers describe cost-sharing, not coverage

Bronze, Silver, Gold and Platinum plans cover the same set of essential health benefits — preventive care, prescriptions, hospitalization, mental health, maternity, etc. The tier describes how the costs are split. Bronze: ~60 percent paid by carrier on average, lowest premium, highest deductible. Silver: ~70 percent. Gold: ~80 percent. Platinum: ~90 percent, highest premium, lowest deductible. Most healthy enrollees pick Bronze or Silver; Silver is the only tier where ACA cost-sharing reductions apply.

How to actually compare health plans without losing your weekend.

Marketplace plan vs. employer plan vs. private direct purchase

Three roads to the same product, each with different math. Employer plans are typically the cheapest option for the employee because the employer covers fifty to eighty percent of the premium — that subsidy disappears the moment you leave the job. ACA marketplace plans (sold through healthcare.gov or a state-run exchange) are the right starting point for anyone without an employer plan or self-employed; about eighty-five percent of marketplace enrollees qualify for an Advance Premium Tax Credit that scales with income. Private direct purchase — buying the same plan straight from the carrier outside the marketplace — gets you the same network and benefits but no subsidy, which means a $477 benchmark silver plan stays $477 instead of dropping to $50 to $200 after the credit. The honest sequence: confirm employer eligibility first, then run the marketplace at healthcare.gov to see your subsidized price, then compare direct-purchase only if you're above subsidy income limits or want to enroll outside open enrollment for a specific carrier's off-exchange product. We are not an insurance carrier, but the comparison view shows network type and metal tier on every row so the apples-to-apples piece works.

Bronze / silver / gold / platinum: what those tiers actually mean

Metal tiers describe the cost-sharing split between you and the carrier — they don't change which conditions are covered. Every ACA plan, regardless of tier, must cover the same ten essential health benefits: ambulatory care, emergency services, hospitalization, maternity and newborn care, mental health and substance use, prescription drugs, rehabilitative services, lab work, preventive and wellness services, and pediatric care. Bronze plans pay an average of sixty percent of medical costs across a typical population — lowest premium, highest deductible (often $7,000+). Silver pays seventy percent, with deductibles in the $3,000 to $5,000 range. Gold pays eighty percent, deductibles around $1,500 to $3,000. Platinum pays ninety percent, with deductibles often under $1,000 but the highest premiums. The optimization rule most healthy enrollees miss: if your household income is between 100 and 250 percent of the federal poverty level, Silver is the only tier that unlocks ACA cost-sharing reductions, which can push your effective coverage closer to Gold or Platinum at a Silver premium. For everyone else, Bronze plus an HSA (if eligible) often wins on after-tax math.

Out-of-pocket maximum: the most-important number on a plan card

Premium is what you pay every month whether you use care or not. Deductible is what you pay before the carrier shares costs. Out-of-pocket maximum is the absolute ceiling on what you'll spend in a calendar year for in-network care — and once you hit it, the carrier pays one hundred percent of covered services for the rest of the year. The 2025 ACA maximum is $9,200 for an individual and $18,400 for a family. Plans typically come in well below that ceiling — a typical Silver plan in our partner network sets OOP max around $7,500 individual / $15,000 family. The OOP max is what a catastrophic year actually costs you. Multiply your annual premium by twelve, add your OOP max, and you have the worst-case total cost of being insured for a year. Make sure that worst-case number is one your household can actually absorb without going into debt — that's the honest stress test, and it's the number people rarely run before they pick a plan.

When a high-deductible plan + HSA actually wins

HSA-eligible high-deductible health plans (HDHPs) carry low premiums, high deductibles, and pair with a tax-advantaged Health Savings Account that compounds across the IRS triple tax break: contributions are pre-tax, growth is tax-free, withdrawals for qualified medical expenses are tax-free. The 2025 contribution limit is $4,300 for self-only coverage and $8,550 for family. For a healthy enrollee with the cash flow to fully fund the HSA, the math frequently beats Gold or Platinum on a five-year horizon. Numerical example: a 35-year-old chooses a Bronze HDHP at $300/month versus a Gold plan at $500/month. The $200/month premium delta funds the HSA. Even after one $4,000 medical year, the HDHP enrollee is roughly even on premium-plus-OOP cost, and the unused HSA contributions ($2,400 in a no-care year) compound at market returns indefinitely. The HDHP loses for chronic-condition households who hit the deductible every year — but for healthy enrollees with good cash buffers, it's the highest-leverage health-insurance product on the market. Confirm HSA eligibility on the plan card before assuming; not all high-deductible plans are HSA-qualified.

Estimates only. Final terms set by the carrier and the marketplace. This editorial reflects independent analysis from the Cankicker Finance team. We are not an insurance carrier and do not write policies. We may earn a referral fee from carriers mentioned — see our Advertising Disclosure.

Common questions about health insurance

When can I enroll in a marketplace plan?
Open enrollment for ACA marketplace plans typically runs from November 1 to January 15 in most states (a handful of state exchanges extend it). Outside open enrollment, you need a qualifying life event — losing job-based coverage, marriage, divorce, having a child, moving to a new state, or income changes that affect subsidy eligibility — to trigger a Special Enrollment Period. Medicaid and CHIP enrollment is available year-round if you qualify based on income.
How do I know if I qualify for a subsidy?
Premium subsidies (Advance Premium Tax Credits) phase in based on household income relative to the federal poverty level. Currently, anyone with income above 100 percent of the FPL who isn't eligible for affordable employer coverage may qualify, with subsidy size shrinking as income rises. About 85 percent of marketplace enrollees receive some subsidy under current rules. Run your household at healthcare.gov to see the actual subsidized price — that's the number that matters, not the unsubsidized sticker.
What's the difference between HMO, PPO and EPO?
HMO: pick a primary-care doctor, get referrals for specialists, no out-of-network coverage except emergencies. Cheapest. PPO: see anyone in-network without referrals, partial coverage out-of-network, more flexibility, higher premium. EPO: PPO-style network access without referrals, but zero out-of-network coverage. Pick PPO if existing specialist relationships matter; HMO or EPO if you're starting fresh and want the lower premium.
Can I keep my doctor on a new plan?
Only if your doctor is in the new plan's network. Networks vary widely between carriers and even between plan tiers within the same carrier. Before enrolling, search each plan's provider directory for your existing doctors, hospital and any specialists. The directory link is on every plan's marketplace listing. Worth confirming with the doctor's office directly too — directories occasionally lag behind real network changes.
What does an HSA do that an FSA doesn't?
HSAs (Health Savings Accounts) are paired with HSA-eligible high-deductible health plans and offer a triple tax advantage: pre-tax contributions, tax-free growth, tax-free withdrawals for qualified medical expenses. Unused funds roll over indefinitely and the account stays with you across jobs. FSAs (Flexible Spending Accounts) are employer-tied, use-it-or-lose-it (with a small carryover), and don't grow. HSAs win for long-term medical savings; FSAs are a smaller annual tax shelter for predictable health spending.

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